It's the festive season, and amidst the hustle of outfit choices, sweet preferences, and Diwali party invitations, one constant joy prevails in India - shopping. In this festive campaign, the message conveyed is that 'CASHe makes Diwali easy.' Addressing relatable issues, the three films tackle bonus delays, sibling rivalry over the same item, and the fear of missing out on the trendiest market item. Departing from the typical emotional angle, we crafted short, direct scripts for each ad to position CASHe as the go-to solution for quick financial needs during the festive season. The 3 films collectively garnered 6.3M+ views.