Brand Expression

We offer services to create brand identity, creation and amplification.
We create brand identity and expression through large and small format engaging content across all channels - social, websites, mobile apps, packaging, print, email, adverts, events and gaming.
OFFERINGS
All Stack Dev
Creative Strategy
Branding & Packaging
Video Production
2D/3D Animation
WHAT WE DO

All Stack Dev

We do all stack development (front end and back end) on a variety of platforms, with a special focus on Gen AI generative and predictive analytics.

All Stack Dev

Creative Strategy

We craft a brand story that resonates with your audience globally. Our in-house creative thinkers, working hand in hand with our global digital collective, ensure your brand stands out.

Creative Strategy

Branding & Packaging

The collaborative genius of our in-house branding experts and our global digital collective creates visual identities that not only captivate but also tell a story that resonates with your customers on a personal level.

Branding & Packaging

Video Production

Immerse your audience in a compelling narrative crafted by our global experts. It's not just about creating visually stunning content; it's about telling a story that adds value to your customers' lives.

Video Production

2D/3D Animation

Whether it's the charm of 2D or the immersive experience of 3D, we bring value to your content, ensuring it captivates and resonates with your audience across diverse markets.

2D/3D Animation

Related Work

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Revamping the App and Iconography for Zepto
Crafting an interface that not only captivated and delighted users but also maintained high levels of intuitiveness and usability through a clean architecture. We focused on creating an Information Architecture (IA) that offered flexibility to adapt to user needs and behavior while scaling to meet their evolving business goals.
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&Pickles
&Pickles, a family-owned Punjab-based brand since the 1930s, excels in crafting preservative-free pickles, blending spices and fresh ingredients with love. Our work in branding and illustration captures the rich tradition and artistry of pickle making, evoking nostalgic memories of classic brown and white martabans neatly arranged in kitchens.
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Assisting Students in Excelling on Their Exams with EasyA
Based in London, EasyA provides on-demand 1:1 math tutoring, allowing students to connect with tutors instantly by snapping a photo of their math question. Our task was to design both the website and app.
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Elan Accessories
Elan, an Indian hand-crafted lifestyle brand, specializes in leather accessories such as wallets and cardholders. The website redesign aimed to elevate the brand's image for premium quality, boosting online sales, while also focusing on customer education, trust-building, and a streamlined purchasing experience.
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Essay - Affordable Luxury Apparel
Essay, an affordable luxury women's apparel brand, creates chic, fun, and elegant collections for self-expression. The logotype, featuring a clean, delicate, modern serif font, mirrors the enduring fashion connection. Symbolizing urban chic, it perfectly represents "affordable luxury." I played a key role in conceptualization, logotype design, and visual language.
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EZ Credit Card
Eduvanz, a prominent fintech NBFC with $30 million backing from Sequoia, empowers young learners by removing financial barriers to their growth. The company aimed to provide financial freedom to the youth through an impactful credit card, and our team crafted a data-driven platform to achieve this goal.
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Fangel
An invoicing application designed for freelancers and creative professionals.
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Float Brewery
Discover a fresh world of craft brews at our revamped Kalyan Nagar brewery in Bangalore. With contemporary branding and inventive beer options, we offer a unique experience. Perfect for after-work hangouts or casual meetups with friends. Get ready for an exceptional beer-tasting adventure!
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Futuroot
Visual Identity, Website & Webflow for a B2B enterprise process management platform
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Google’s Kaggle illustration library
Tasked with simplifying Kaggle's complex data science offerings for clear user communication, our approach involved creating product illustrations inspired by abstract design principles. Our designs incorporated organic forms and realistic elements, effectively conveying Kaggle's diverse offerings in a visually engaging manner.
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GreenIvy
Collaborated with a major agri-tech company in Africa, specialized in IoT-based products for streamlined farming processes. The client envisioned empowering farmers through technology to positively impact the entire agricultural value chain, benefiting over 20,000 farmers and saving them over 10 million minutes annually.
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Head & Shoulders (Sticker Design)
H&S is launching a new scalp regimen in ANZ, adapting EU's Essence design. The goal is to boost brand and category growth by introducing the concepts of "deep yet gentle cleaning" and emphasizing the "0% silicone" claim. I contributed to designing a sticker for 200ml SH and CN to highlight the benefits: New, 0% Silicone, 100% Flake Free.
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Keef - Essential Oils, Skincare And Fragrances
KEEF is positioned as an innovative and bold lifestyle brand that covers three major categories: essential oils, organic skincare, and fragrances. Our packaging design strongly reflects the brand's vision of purity, simplicity, and natural essence. We have chosen pastel colors that complement each essential oil flavor, enhancing the overall aesthetic and embodying the essence of the brand.
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Mealy Catering Service
Collaborated on Naming, Branding, Packaging, and Social Media for Mealy, a women-owned catering service in Bangalore. Led by Chand Qureshi, they deliver fresh, home-cooked meals for individuals, offices, and events, emphasizing great taste and healthy food. Mealy aims to be a thriving startup, prioritizing quality to satisfy both the stomach and soul.
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Payment services via eWallet for Africa
Striving to become Africa’s premier retail financial services organization, this multinational African company aimed to develop a leading global eWallet. The app facilitates secure transfers, enabling users to make payments to suppliers, settle bills, and receive payments with confidence in the safety of their funds throughout the entire transaction process.
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Plum User-Friendly App Design
Delivered consistent UI, improved UX, and a robust set of design standards, offering Plum users a comprehensive health benefits experience, from managing claims to accessing wellness content—all contributing to holistic well-being.
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Rebranding a Bakery: Le Marche
Le Marche, born as a passion project and now a small business, infuses love into each freshly baked treat! Contributed to brand identity, packaging, and the design of merchandise and accessories.
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The Derma Co
Crafted a brand identity that emphasizes dermatologist-formulated and tested solutions without a clinical appearance. Vibrant packaging utilizes bold colors to categorize products by function, with numbering indicating their sequence of use.
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Other Services

Brand Activation

We create brand amplification through digital marketing - earned and owned media and conversions.

We offer services that cover

- Campaign creation and execution

- Social media

- Conversion rate optimization

- Recommendations engines

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Brand Benchmarking

We are a specialized agency that focuses on Brand Benchmarking. We offer AI/Data Science solutions that are generative, descriptive and predictive. We benchmark your brand against competition, user expectations and themes such as price, quality, risk, scope, sentiment, emotional intensity, market positioning and performance.

Our benchmarks use data sources from physical outlets, social media, surveys, the web, contact center logs, independent review boards and many others. We use GenAI and deep mining, data science techniques to analyze troves of data from multiple sources to pick up signals, drivers and themes that influence the success of a brand in a market. Some of the biggest brands in the world are clients of the tools and methods we use.

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