Brand Benchmarking

We are a specialized agency that focuses on Brand Benchmarking. We offer AI/Data Science solutions that are generative, descriptive and predictive. We benchmark your brand against competition, user expectations and themes such as price, quality, risk, scope, sentiment, emotional intensity, market positioning and performance.

Our benchmarks use data sources from physical outlets, social media, surveys, the web, contact center logs, independent review boards and many others. We use GenAI and deep mining, data science techniques to analyze troves of data from multiple sources to pick up signals, drivers and themes that influence the success of a brand in a market. Some of the biggest brands in the world are clients of the tools and methods we use.

OFFERINGS

Sentiment Analysis

Social Listening

Data Visualisation

Gen AI

WHAT WE DO

Sentiment Analysis

Decipher the pulse of your brand online with our sentiment analysis experts, utilizing cutting-edge tools to interpret audience emotions and ensure your messaging resonates positively.

Sentiment Analysis

Social Listening

Amplify your brand's presence in the global conversation with our social listening team and cutting-edge tools, providing insights that guide strategic decisions and elevate customer engagement through real-time analysis.

Social Listening

Data Visualisation

Illuminate the story within your data using cutting-edge tools as our experts collaborate with our global digital collective, creating visual narratives that transform complex information into actionable insights.