"Pappu can't shop sala!" He can't dance, and he can't shop either. CashKaro approached us with the goal of changing this perception. The concept was straightforward — create a unique ad film for the biggest CashKaro campaign, complete with a memorable jingle. The films star Bollywood actress Genelia Deshmukh and showcase the shopping habits of three members of Genelia's on-screen family. They highlight how money can be saved by using CashKaro for their purchases. We brought CashKaro's ideas to life by managing the end-to-end production of all three brand films.