Approach: Our objective was clear—to develop a data-driven platform with a deep understanding of the financial ecosystem and user expectations. Forming a team that mirrored the target audience's lifestyles, we delved into intensive research to identify various personas and lifestyles. Personalization became a key focus, centered around cashbacks, community, and comfort. In UX-UI design, trust was paramount, leading to the creation of a micro-site and an app. The color palette and design elements were tailored for Gen Z, incorporating custom cards, illustrations, and 3D art. A sans serif typeface ensured scalability and clarity in conveying the brand's prowess.

UX writing played a crucial role, establishing a distinct brand voice personified as reliable, spontaneous, fun, and lover of premium experiences. The platform simplified monetary transactions through UPI payments on credit and 0% EMI on medical bills. To foster good financial habits, the platform offered insights into monthly and weekly expenditures, allowing users to set spending limits and receive overspending notifications. An exclusive community was created to provide Gen Z with a sense of belonging, offering access to tailored events and parties. Gamification was employed to enhance retention, with rewards tied to user engagement and specific games offering enticing prizes, such as iPhones, based on earned points.