Our approach began with the company presenting us with rudimentary wireframes crafted by their non-design team. To navigate this, we formulated a design strategy outlining our research and design methodology. Subsequently, we developed an agile product roadmap to effectively prioritize and collaborate throughout the project. Early on, we recognized the need for an in-depth understanding of not only the farmers' on-farm activities but also their time away. Despite the challenge posed by the onset of Covid, we conducted virtual interviews with approximately 15 farmers over a span of two weeks to grasp their day-to-day farming practices and overall lifestyle. Building upon these insights, we crafted a product designed to utilize AI strategically, aiming to enhance the farming experience and bring the farm management to their fingertips.

The UX/UI design of the farm management system embraced a card layout, ensuring a customizable and scalable experience for diverse user functions. The initial version prioritized simplicity to serve as an extension of existing farming tools, promoting quick adoption and higher engagement. Utilizing earthy tones and illustrations, the design successfully communicated data, resulting in a well-validated and user-friendly system. Real-time plant monitoring, powered by AI-driven sensors, predicted essential data such as nutrient levels, soil status, and harvest dates. The user-friendly dashboard allowed farmers to monitor and receive real-time alerts, minimizing food wastage through preventive measures. Streamlining daily management processes replaced traditional reporting, providing actionable insights for farm managers to optimize output. The dashboard also facilitated easy communication between farmers and support staff, fostering trust and reducing crop spoilage through timely expert interventions.