DELIVERABLES

Illustration

Packaging Design

THE BRIEF

H&S is introducing a new scalp regimen range, adapting the design from EU's Essence for ANZ. The aim of this launch is to enhance brand and category growth by introducing the concept of "deep yet gentle cleaning" and emphasizing the "0% silicone" claim to overcome key trial barriers for H&S.

THE SOLUTION

We collaborated on crafting a sticker design (for 200ml SH and CN) to convey the following benefits/claims: - New - 0% Silicone - 100% Flake Free. Design objectives include: 1. Creating a disruptive appearance compared to H&S Base but maintaining consistency with the Supreme family. 2. Infusing a sense of premium and sophistication. 3. Eliciting cues of gentleness and chemical-free (0% silicone).