As INDmoney prepared for its ambitious growth phase, aiming to enhance its brand presence, the campaign aimed to position INDmoney as the dominant player in US stock investments. The objective was to leverage this leadership status to attract new customers to the platform. To achieve this, we enlisted Ankur Warikoo, a prominent online influencer and stock market enthusiast, as the face of the #LicenseToFly campaign. The campaign comprised four films, each spotlighting essential features and benefits of the app. Emphasizing a premium vibe, we focused on the hook, duration, and directness of the campaign to make a lasting impact.