Following the success of the previous INDmoney campaign with Ankur, our objective remained consistent: delve into the key features of INDmoney, provide a reward, and motivate users to download the app. However, we aimed to elevate the narrative by incorporating our strength: unique storytelling. Employing the proven P2C formula and collaborating with another prominent influencer, Raj Shamani, we crafted four distinct films, each revolving around a different scenario, cleverly using kitchen metaphors to convey the unique aspects of INDmoney. The campaign achieved remarkable results with 96 renders and garnered a staggering 78 million views.