DELIVERABLES

Naming

Brand Identity

Packaging Design

Social Media

OVERVIEW

Mealy, a women-owned catering service in Bangalore, led by Chand Qureshi, delivers fresh, home-cooked meals to your doorstep. Specializing in lunch deliveries for individuals and offices, they also cater to bulk orders for parties and small events. With a focus on great taste, healthy food, and meticulous service, Mealy aims to be a thriving startup providing quality and quantity to satisfy both the stomach and soul.

APPROACH

Given the nature of being a solopreneur-led food business, it was crucial for the brand to emanate warmth, friendliness, and reliability. These attributes were seamlessly integrated at various stages of the branding process, spanning from the choice of the name (Mealy) to the incorporation of hand-done and rustic illustrations.