Questt, a forward-thinking learning platform leveraging AI, aimed to persuade more Key Decision Makers (KDMs), particularly parents, to choose Questt as the preferred study companion for their children. The challenge was to highlight Questt's unique solution to a common and crucial issue— kitna kuch hai padhne ko, toh kab, kya padhein??. Despite the revolutionary nature of the product, the online learning space is competitive, and we needed Questt to differentiate itself. Through two branded ad films and four P2Cs, strategically timed before IPL, we emphasized Questt's distinctiveness by addressing the monotony of rival learning apps and focusing on the real rewards. This approach aimed to make Questt stand out in a crowded market.